The future of procurement
The future of procurement

Do your network partners understand and support the evolving role of procurement? As a network, [...]

21
Feb
Patient support programs: what do patients really think?
Patient support programs: what do patients really think?

Patient support programs (PSPs) can be a useful tool to support patients to better manage [...]

02
Feb
Why are patient support programs not working?
Why are patient support programs not working?

PSPs can also take a less-involved approach, focusing primarily on building patients’ knowledge of their [...]

19
Jan
What’s wrong with pharma profiles?
What’s wrong with pharma profiles?

I used to make this joke. When you do a campaign for consumers, do you [...]

05
Jan
Pharma isn't the bad guy
Pharma isn’t the bad guy

I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than [...]

19
Dec
Modern patient segmentation: How to make sure patient interventions succeed
Modern patient segmentation: How to make sure patient interventions succeed

As humans we often think other people have the same beliefs we do. This is [...]

09
Dec
Lessons from the Mainline: Healthcare Perspective
Lessons from the Mainline: Healthcare Perspective

No doubt, mainline agencies are ahead of the curve as compared to healthcare agencies. But [...]

28
Nov
What a positive visual!
What a positive visual!
And only used like a million times.

Fifteen. We have counted fifteen different brands using a patient standing at the top of [...]

26
Oct
Scientific Data Visualization
Scientific Data Visualization

Bringing alive scientific data visually and creatively in medical communication is critical to ensuring meaningful [...]

19
Sep
gamification education
Gamification Education

Playing various games is a universal activity, bringing out our instinct for competition and also [...]

12
Sep
Account management is for superheroes!
Account management is for superheroes!

Account managers consciously build and actively manage long-term relationships with strategically important customers, in order [...]

24
Aug
Independence is a State of Mind
Independent State of Mind

Why clients deserve an independent network model built around their needs (not the agency’s). Why [...]

06
Jul