INSIGHTS

INSIGHTS WE ARE EXCITED TO SHARE

Influencer Marketing: A game changer
Influencer Marketing: A game changer

The pandemic shifted the consumer landscape, creating a breed of adaptable and evolving buyers with [...]

Pharma isn't the bad guy
Pharma isn’t the bad guy

I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than [...]

Lessons from the Mainline: Healthcare Perspective
Lessons from the Mainline: Healthcare Perspective

No doubt, mainline agencies are ahead of the curve as compared to healthcare agencies. But [...]

What a positive visual!
What a positive visual!
And only used like a million times.

Fifteen. We have counted fifteen different brands using a patient standing at the top of [...]

Scientific Data Visualization
Scientific Data Visualization

Bringing alive scientific data visually and creatively in medical communication is critical to ensuring meaningful [...]

gamification education
Gamification Education

Playing various games is a universal activity, bringing out our instinct for competition and also [...]

Account management is for superheroes!
Account management is for superheroes!

Account managers consciously build and actively manage long-term relationships with strategically important customers, in order [...]

Saurabhi De - Insights
Micro-messaging and the evolution of digital communications

With the constant change in technology, the consumer’s digital journey is also evolving, and communications [...]

All about mHealth
All about mHealth

Technology has affected every aspect of our lives the past few years, during the pandemic, [...]

SEO & UX - A Love story
SEO & UX – A Love Story

SEO & UX – A LOVE STORY By Kamakshi Renjen WHAT IS SEO? SEO (search [...]

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How to cope with the increasing number of stimuli in healthcare industry: Right channel, right way, right time, right tone

The increasing number of stimuli and the intertwined and complex structure of the channels created [...]

Real world results need real world data
Real world results need real world data

Is your pharma marketing team ready to leverage real-world evidence in successful omnichannel strategies? That’s [...]

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