With the constant change in technology, the consumer’s digital journey is also evolving, and communications need to keep up the pace. This lays more emphasis on micro-messaging at every stage of the digital journey to ensure that consumers are looking forward to the next piece of communication from us. This is Doctor-First messaging. Medulla Communications, the Bloc Partner India, uses their proprietary 5D digital mapping tool to identify key messages along a consumer’s journey and to ensure that they are delivered in the best way possible.
