Micro-messaging and the evolution of digital communications

With the constant change in technology, the consumer’s digital journey is also evolving, and communications need to keep up the pace. This lays more emphasis on micro-messaging at every stage of the digital journey to ensure that consumers are looking forward to the next piece of communication from us. This is Doctor-First messaging. Medulla Communications, the Bloc Partner India, uses their proprietary 5D digital mapping tool to identify key messages along a consumer’s journey and to ensure that they are delivered in the best way possible.