Xavier Sánchez is the founder and CEO of the advertising agency Umbilical and the video content creation company Amniotic.tv. He is also one of the founding partners of the The BlocPartners network and its Global Chief Creative Officer.
Xavier has been working in healthcare communications over the last 25 years for prestigious accounts such as Novartis, Sanofi, BMS, Boehringer Ingelheim, GSK, Leo Pharma, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall and Nestlé.
Before becoming independent and founding Umbilical, he developed his work as Executive Creative Director at OgilvyOne and Ogilvy Healthcare, Torre Lazur McCann and Adding Targis (now CDM). He was also a former Partner and Creative Director at Pavlov.
His work has been honored in both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards, Lisbon Health Awards and Aspid Awards.
Xavier was the first Spanish Creative Director to be selected as a jury member at the Cannes Lions Health Festival and was also the first from the country to be a member of the Executive Jury of The Global Awards and the Executive Jury of Clio Healthcare Awards.
In addition to holding the role of President at the Aspid Awards, he has held the position of international juror in the LIA Awards, Rx Club Awards, Lisbon Health Awards, Lisbon Effectiveness Awards and Indigenius Awards.
He is the author of the Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in healthcare marketing campaigns and co-author of Marketing Farmacéutico.
He is a former professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and an associate professor at EADA Business School.
Overall, Xavier strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.
About London International Awards (LIA)
LIA is a Creative Awards Festival honoring Advertising, Data, Digital, Technology, Design, Package Design, Radio, Production, Health & Wellness, Pharma & Medical, Creativity In PR, Innovation, Creative Business Transformation, Creativity In The Metaverse and other related industries. LIA stands as a champion of he creative process, creatives themselves, and of course, fantastic creative work. Created for creatives.
About Lisbon International Advertising Festival
The Lisbon International Advertising Festival is a global award of advertising creativity based in Portugal whose mission is to be the most local of all the awards and international festivals in the field. This way, they intend to award the best in the world, but also the best work in each region.