Praful Akali is the BlocPartners VP for Extended Markets and the Founder and Digital Creative Head of Medulla Communications Mumbai. He will be part of the jury committee of The One Show 2022 in Health & Wellness category.
Praful is among the most awarded healthcare creatives globally since 2015 – close to 50 shortlists and over 20 awards including a Grand Prix at the leading awards like the Lions Health, Clio, Global, LIA, and Spikes. As one of the few creatively renowned professionals that has worked as a client, last at Pfizer, Praful demonstrates how creativity and effectiveness work together. In fact, in 2016, the Last Words campaign was published in the Gunn Report as one of only 15 campaigns globally that won a gold at the Lions and at a marketing effectiveness awards show like the Effies. And the feat was repeated in 2017 with Last Laugh which won a Grand Prix at Clio and two Gold at the APAC Effies.
His prior experience as a client, helps Praful bring big ideas to life. Ideas that work across all platforms. All these awards have been for campaigns across media especially, digital and PR-Led, along with traditional media like television and radio.
He’s led Medulla to win a host of the leading creative awards globally including the Healthcare Agency of the Year in 2016 at Cannes Lions. In fact, Medulla has been the only agency globally to feature in the top three agencies of the year, each of the first three years of the Lions Health. Medulla is also the only healthcare specialist agency in the list of World’s Leading Independent Agencies 2018.
Praful has served as a jury member at Cannes Lions, LIA, Clio, Effies and the Global awards. He has been a speaker at Cannes and other forums, and his opinion pieces have appeared in several advertising and business publications. In 2018, he spoke on the motto of Lion’s Health, life-changing creativity on the Lions Health Inspiration stage.
The One Show is among the top three global awards programs for advertising, design, and digital marketing. An international panel of creative and business leaders judge the creativity of ideas and quality of execution of each submission. It is produced annually by The One Club for Creativity, the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.