No doubt, mainline agencies are ahead of the curve as compared to healthcare agencies. But the healthcare industry is rapidly transforming. The creative team at Medulla Communications, The BlocPartners India, shares their perspectives on 3 key areas that Healthcare agencies can embrace from mainline agencies–the need for sharper insights, building human centric stories based on these insights and finally how such outstanding ideas help attract fresh talents. The good news is that most of TBP network agencies have made these a part of their DNA. When healthcare expertise meets with mainline ingenuity, growth is bound to follow for brand and the agencies!