Members of the NY Festival Health Awards Grand Jury
Our creatives from India join the NYF Health Awards Grand Jury

We are proud to share the news that three creative talents – Vinayak, Abhinay, and [...]

01
Mar
The future of procurement
The future of procurement

Do your network partners understand and support the evolving role of procurement? As a network, [...]

21
Feb
Xavier Sanchez Member of the New York Festival Health Awards Grand Jury
Xavier Sanchez Member of the New York Festival Health Awards Grand Jury

The New York Festivals Health Awards announced the 2023 NYF Health Awards Grand Jury. The [...]

03
Feb
Patient support programs: what do patients really think?
Patient support programs: what do patients really think?

Patient support programs (PSPs) can be a useful tool to support patients to better manage [...]

02
Feb
EFFIE winner 2022
No proof is bigger than your performance – EFFIE winner 2022

Our team in India, Medulla Communications, is very pleased to announce that their campaign starring [...]

25
Jan
Why are patient support programs not working?
Why are patient support programs not working?

PSPs can also take a less-involved approach, focusing primarily on building patients’ knowledge of their [...]

19
Jan
What’s wrong with pharma profiles?
What’s wrong with pharma profiles?

I used to make this joke. When you do a campaign for consumers, do you [...]

05
Jan
Pharma isn't the bad guy
Pharma isn’t the bad guy

I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than [...]

19
Dec
Modern patient segmentation: How to make sure patient interventions succeed
Modern patient segmentation: How to make sure patient interventions succeed

As humans we often think other people have the same beliefs we do. This is [...]

09
Dec
Praful Akali: Veeva APAC 2022 Summit Panellist
Praful Akali: Veeva APAC 2022 Summit Panellist

Praful Akali, Managing Director, Medulla Communications India, was recently part of a panel discussion during [...]

01
Dec
Lessons from the Mainline: Healthcare Perspective
Lessons from the Mainline: Healthcare Perspective

No doubt, mainline agencies are ahead of the curve as compared to healthcare agencies. But [...]

28
Nov
Gold for The Bloc Value Builders at MM+M Awards 2022
Gold for The Bloc Value Builders at MM+M Awards 2022

The Bloc Value Builders took home the Gold award for Best Use of Market Access [...]

27
Oct